Verity Hambrook-Skinner

Head of Campaigns, Strategic Communications and External Affairs, Department of Culture, Media and Sport

With over 16 years of experience in government communications, Verity has built a reputation as a leading influencer strategist in high-stakes, resource-conscious environments. 

Known for her ability to shape campaigns that achieve cut through with younger audiences, Verity knows how to forge meaningful partnerships with influencers to enhance public reach. 

Throughout her career in government press offices and campaign teams, she has successfully guided communications during crisis situations, and in recent years has been leveraging influencer engagement to navigate challenging moments while protecting and enhancing organisational reputation. 

Her innovative, cost-effective approach to influencer development has set new standards across government. At Influencer 360, Verity will share insights on maximising impact with limited resources and reveal strategies for building influencer partnerships that drive trust and engagement.