Vanessa Graf

Vanessa leads PR for ASICS Performance Running in EMEA and, together with her team, oversees the brand’s global running community. A so-so runner herself, she’s passionate about inspiring people to move for body and mind, and collaborating with creative teams to bring ASICS’ purpose, “Sound Mind, Sound Body,” to life through impactful campaigns and initiatives.

She started her career in marketing and communications at Levi’s and G-Star RAW, holding various regional and global roles. After nearly a decade of denim, Vanessa moved on to purpose-led chocolate brand Tony’s Chocolonely before joining the world of sports.