Tom Higgins

Co-Founder of GIFTA, we are on a mission to dismantle the "brand-control" model and return to what actually drives growth: genuine word-of-mouth. Drawing on my experience as a London-based influencer since 2015, I champion the untapped power of micro and nano-influencers whose highly trusted recommendations outperform any polished ad. At GIFTA, we remove the scripts and the oversight, allowing authentic advocacy to build the kind of brand trust that can’t be manufactured.