Sophie Willett

Sophie Willett has more than 15 years of experience in public-sector media, campaigns and partnerships. Known for her expertise in developing influencer strategies under tight budget constraints, Sophie has a keen ability to identify and cultivate relationships with high-impact influencers who align with government objectives. 

Her work has consistently demonstrated how strategic influencer partnerships can strengthen public trust and elevate key initiatives. Sophie has led several successful campaigns where maintaining reputation and public support was critical, in the face of significant challenges. 

Working with partners comes with inherent risk - at Influencer 360, Sophie will discuss her approach to influencer vetting and risk management campaigns, and how to bring sceptical colleagues with you. She will give tips on how to deliver high returns on minimal investment, providing actionable insights for today’s communications leaders.