Sarah Shilling

EVP Growth & Head of Strategic Services, Porter Novelli

Sarah’s extensive experience in marketing and communications spans across B2b, corporate, brand and consumer, both within an in-house capacity and agency side.

During her time at Pernod Ricard, Sarah focused on driving stronger awareness for the high-end brands in the portfolio. Remaining in-house she joined FTSE 100 and global hotel giant IHG (InterContinental Hotels Group) as their Global Communications Director to help drive awareness for the brand globally which led to her living in both Shanghai and Atlanta. Working with Tu at Sainsbury’s she helped the turnaround of the brand from ‘frumpy to fashion forward’. Within an agency capacity was CMO of an integrated agency group, UNLIMITED which enabled her to speak fluently across all marketing disciplines prior to that, she has worked across many brands across agencies delivering integrated and highly influential work.

A regular speaker on the circuit, Sarah is in the PR Power Book 2024, on the Advisory Board for the Angel Academy and a member of the highly regarded WACL community.