Porter Novelli is the strategic communications company built on purpose to Do Business Better. In a shifting landscape of audience power, its global network of sharp minds synched with its world class smart data empower the company to decode change to communicate at the speed of culture for its clients. . At the heart of the agency is the Strategic Services hub where we have experts in planning, analytics, insight, influence & advocacy, paid media, data strategy, content and production. Our market-leading communications technology puts audience intelligence at the core of our influencer identification, activation and measurement offering. We work clients including Chanel, Mercedes, VW, Goodyear, Lipton, Almond Board of California, Nivea, Jaunt Insurance and CFA in transforming how they approach influencer to increase efficiency, effectiveness and accountability for their influencer marketing spend. Porter Novelli, founded in 1972, is part of the Omnicom Public Relations Group, serving clients globally out of 10 offices and headquartered in New York City.