Emma Fenny

Emma leads on a wide range of consumer accounts in the business.  She has a particular passion for strategic, creative thinking which has led to both game-changing campaigns for clients and change for the agency.  Her work has taken brands such as Aperol Spritz from near anonymity in the UK to making it the ‘must have’ drink of the summer. She helped move Campari from the ‘back of the shelf’ to the coolest cocktail ingredient by focusing on the Negroni serve.  More recently she has led the Global Hub for Belvedere, developing its #BeYourself campaign with Daniel Craig.  

Additionally she also heads up the Creative Transformation team, changing how we approach creativity, leading to bigger, better and bolder campaigns.