Detch Singh
Founder and CEO, Hypetap
Detch is the Group CEO and Founder at Hypetap. In the UK, Detch is on the Board of the Influencer Marketing Trade Body (IMTB) and serves as Chair of the IMTB measurement & evaluation committee. He is also on the Board of the Australian Influencer Marketing Council (AiMCO) and a Non Executive Director at the Audited Media Association of Australia.
Within his role at Hypetap, Detch has advised organisations such as governments, Colgate-Palmolive, Kraft Heinz, Engie, Bayer, Asahi, Oxfam and Tripadvisor as well as numerous agency partners on their influencer programs.
Detch is also a founding member and former inaugural Chair of AiMCO as well as the former Chair of the AiMCO best practice working group. In this role, one of his achievements included launching the world’s first influencer marketing code of practice. He currently serves as a board member of AiMCO.