Craig Knox

Craig Knox has over 13 years of experience in the culture and entertainment industry, specialising in building talent relationships and global brand partnerships across various media platforms. He began his career as a celebrity TV booker, where he developed a vast network of relationships. This network expanded through his work in international brand and talent PR, eventually leading him to run an award-winning influencer marketing and talent management agency.

Since December 2023, Craig has been leading global culture & entertainment at Diageo, focusing on their portfolio of Malt Whisky brands. In this role, he develops global campaigns and partnerships, whilst guiding international teams in executing ongoing culture marketing initiatives.