Alistair Kent

Alistair Kent is a Director of Global PR and Influencer Marketing at SAP Concur, with over 20 years of experience in communications. He specializes in shaping strategic narratives across the business travel and finance sectors, helping organizations connect complex topics with global audiences.

With deep expertise in areas such as travel management, financial operations, compliance, and AI, Alistair has a strong track record of driving impactful campaigns and elevating executive thought leadership. He is known for translating industry complexity into clear, engaging stories that resonate with travel managers, finance leaders, and business decision-makers worldwide.