Katie Addison

With over five years of Retail Media experience, working with retailers, The Very Group and Boots UK, Katie brings extensive expertise in omni-channel campaign activation for some of the world's leading health, beauty, and electrical brands, including Dyson, COTY, Philips, Perrigo, ghd, and Mattel.

As Senior Client Manager at Boots Media Group, Katie leads campaign integration and strategic planning between Boots and its supplier brands. Here, she focuses on aligning retailer and brand objectives to activate co-branded campaigns that leverage Boots' platform and voice to build brand equity and trust for partner brands. Working in-house at Boots, Katie integrates the retailer’s strategy into brand campaigns, collaborating on exciting initiatives like the Boots x Love Island partnership, annual Christmas campaigns, and Women's Health.